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Make Brand Websites Conversion Machines
Don’t Waste Your Website Back in 2010 I wrote an article called “Back to the Future. The dotcom in 2010” for the SoDA report (the Society of Digital Agencies). Since then the digital marketing world...
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How to Make Great Brand Videos
Consistently making great content is a tall order for many brands. Get some insight and tips from the presentation below: How to Make Great Brand Videos from IQ Agency You may also like: Responsive...
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Why I Love SoDA (Society of Digital Agencies)
I have just returned from the annual global member meeting of SoDA (Society of Digital Agencies) and thought I would share a little bit about this truly remarkable organization. I was one of the...
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7 Questions for Your 2014 Marketing Plan
Most marketers are well into planning their 2014 budgets–an arduous process that runs the gauntlet of budget approvals. And even though it’s invariably about the numbers, at some point you know someone...
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5 Reasons to Rebalance Your 2014 Marketing Plan
Just like your stock portfolio needs to be rebalanced when market conditions change, you need to take a hard look at your media and channel mix in your 2014 marketing plan. Discussions of mix have...
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How to Clone Your Best Salesperson
Imagine this: sales people that never get tired, never need vacations and happily work 24/7; they don’t need commissions and you always know where they are and what they’re doing. Best of all, every...
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5 Secrets of the Super-Service Economy
The Super-Service economy is here and brands need to adjust their thinking to the realities of consumer expectations. 1. Don’t rely on relationship In a recent study published in the magazine...
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4 Reasons to Kiss Your Agency this Valentine’s Day
If you don’t love your agency, you should. Life’s too short to have an agency that makes you miserable. The fastest way to marketing bliss, however, is not just a likable agency, but also an agency...
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Connecting, Cultivating, & Converting Modern Consumers
This deck presents a simple to consume and communicate vision for how to approach the complex new marketing environment. Of course many experienced marketers will know much of what is contained here,...
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Harpoons, Comets, Risk and Marketing
I was listening to the news this morning and heard the amazing story about the Rosetta spacecraft that has finally caught up with a comet it was sent to chase ten years ago. More unbelievable is that...
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